Privacy Policy

Welcome to betPrimero. This Privacy Policy outlines how we collect, use, store, and disclose your personal information when you access or use our website betsprimero.uk and related services. By using our platform, you agree to the terms set out in this policy. If you do not agree, please do not use our services.

1. Data Controller

betPrimero Limited, registered in the United Kingdom, acts as the data controller responsible for your personal data. Our registered office is at 123 Betting Street, London, UK. For any questions or concerns regarding your privacy or this policy, please contact our Data Protection Officer at [email protected].

2. Information We Collect

To provide you with a safe and compliant gambling experience, we collect and process the following personal data:

Identity details: full name, date of birth, gender;
Contact information: email address, phone number, postal address;
Account data: username, password, profile preferences;
Financial information: deposit and withdrawal details, payment method data;
Usage data: IP address, device type, browser information, session times, and activity logs;
Verification documents: copies of identification documents for identity and age verification;
Communication records: correspondence with customer support;
Special categories of data: any sensitive data you voluntarily provide, such as health information for self-exclusion or responsible gambling purposes;
Third-party data: information received from fraud prevention agencies and regulatory bodies to ensure compliance and player protection.

3. How We Use Your Personal Data

Your personal data is processed for the following purposes:

To register and manage your betPrimero account;
To verify your identity and legal age in compliance with the UK Gambling Commission regulations;
To process deposits, withdrawals, and payments securely and efficiently;
To comply with legal and regulatory obligations, including anti-money laundering (AML) and responsible gambling requirements;
To communicate important updates about your account, changes to our services, or regulatory notices;
To provide customer support and resolve queries or disputes;
To personalise your experience, including tailored promotions and offers (with your consent);
To run marketing campaigns and send promotional materials, subject to your consent and preferences;
To monitor and prevent fraudulent or suspicious activities and enhance security;
To conduct statistical and analytical research to improve our services and user experience;
To comply with requests from regulatory authorities and law enforcement agencies where required by law.

4. Legal Basis for Processing

betPrimero processes your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. The lawful bases for processing include:

Contractual necessity: processing to perform the contract between you and betPrimero;
Legal obligation: compliance with UK gambling laws, AML regulations, and other statutory duties;
Consent: for marketing communications and certain personalised services;
Legitimate interests: fraud prevention, network security, and improving our platform, balanced against your privacy rights.

5. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined above or to comply with legal and regulatory requirements. Typically, data is kept for up to five years following the closure or inactivity of your account. Some data may be retained longer if required by law or for dispute resolution, self-exclusion enforcement, or ongoing investigations.

6. Marketing Communications

We may send you marketing communications about betPrimero’s services or those of carefully selected partners, but only with your explicit consent. You can manage your marketing preferences or unsubscribe at any time via your account settings or by following the unsubscribe link in our emails. We will never share your contact details with third parties for marketing without your consent.

7. Cookies and Tracking Technologies

To enhance your experience, we use cookies and similar technologies on our website. These help us:

Enable essential website functionality and security;
Remember your preferences and settings;
Analyse site usage and performance to improve our services;
Deliver relevant advertisements and promotions;
Detect and prevent fraudulent activities.

You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality.

8. Sharing and Disclosure of Your Data

betPrimero may share your personal data with:

Service providers such as payment processors, IT and security providers, and customer support agents;
Regulatory, licensing, and law enforcement authorities as required by law;
Fraud prevention and identity verification agencies;
Within the betPrimero corporate group for operational purposes;
Third parties authorised by you, for example, when you consent to sharing information for marketing or other services.

If your data is transferred outside the United Kingdom or the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner’s Office.

9. Data Security

We implement robust technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These include encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the internet is completely secure, so please help us by protecting your account credentials.

10. Your Rights

Under UK data protection laws, you have the following rights regarding your personal data:

The right to be informed about how your data is used;
The right to access your personal data we hold;
The right to correct any inaccurate or incomplete data;
The right to request deletion of your data in certain circumstances;
The right to restrict or object to certain types of processing;
The right to data portability, allowing you to receive your data in a structured, commonly used format;
The right to withdraw consent at any time for processing based on consent;
The right not to be subject to automated decision-making or profiling that significantly affects you.

To exercise your rights, please contact us at [email protected]. We will respond promptly and in accordance with the law.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. Any updates will be posted on this page with a revised “Last updated” date. Continued use of our services after such changes constitutes your acceptance of the updated policy.

12. Complaints

If you have concerns about how we handle your personal data, please contact us at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at https://ico.org.uk.

13. Responsible Gambling

betPrimero is committed to promoting responsible gambling. We use your data to help identify and support customers who may be at risk of gambling-related harm. For more information and support, please visit the BeGambleAware website.

Last updated: June 2024